Nathaniel "Magnificent" Montague (born 1928), is an American R&B disc jockey notable not only for the soul music records he helped promote on KGFJ Los Angeles and WWRL New York City, but whose trademark catch-phrase, "Burn, baby! Burn!" became the rallying cry of the 1965 Watts riots.
Semi-retired by the mid-1970s, Montague relocated to Palm Springs, California, where he was instrumental in the launch of easy listening KPLM, today a successful country music station. His was the first radio station construction permit issued to an African-American in four decades.
His autobiography, Burn, baby! BURN! was published in October, 2003 by the University of Illinois Press.